Your old proposals and past clients are still worth money. Send me your list. I'll reach out to every one personally, find out what's changed, and book the serious ones right onto your calendar. No new ad spend. Your only job is to show up.
If I don't book at least 2% of your list as appointments in 30 days, you don't pay. Month-to-month after that. Cancel anytime.
Design-build. Pools. Landscaping. Roofing. HVAC. Every home service business builds up a list like this. Every name on it cost you something: ad spend, a site visit, hours of design time. But once a quote goes quiet or a job wraps up, most businesses never reach back out.
On bigger projects, it only takes one. If just one of those 6 site visits turns into a signed job, the whole campaign pays for itself many times over. Businesses with smaller tickets usually have bigger lists, so the 2% scales either way.
If you've been in business 3+ years, all five of these are happening in your CRM right now. The question is just how much they're costing you. That's what the audit shows you.
The backyard design that got a "we need to talk it over" and then went quiet. The roof quote from last spring. The homeowner who said they'd wait until the financing came through, and nobody called back when it did. Most businesses follow up once or twice and move on to the next job. Those people still want the project. Nobody asked again.
Pool service. AC tune-ups. Trees that need trimming again. Irrigation that needs updating. Most businesses send zero seasonal reminders, so clients drift to whoever reaches out first.
The water heater you replaced two summers ago. The patio you poured in 2023. They liked the work and would call you again, but you never asked them to. Repeat work you already earned.
Maintenance plans that stopped renewing without a single save attempt. Members who never used their visits, the ones most likely to cancel. Recurring revenue walking out the door without a call or an email.
They built the pool with another company, but the landscaping, lighting, or outdoor kitchen never got done. They went with a cheaper roofer, and now the gutters need replacing. A lost deal can still turn into a different job.
We look at your list together, sort it into these five buckets, and I show you exactly what 2% means for your business. No pitch. No pressure. Just the numbers.
Book Your Free Audit →Month one is the big push: I work through your whole list and get the serious ones back on your calendar. Month two onward, the same system keeps your past clients calling you first when they need something.
I work with your list wherever it lives: Buildertrend, JobTread, Jobber, Housecall Pro, ServiceTitan, QuickBooks estimates, or a plain spreadsheet. We sort it into the five buckets, and you see exactly how many people are on it and what your guarantee number is.
Every contact gets a real reason to talk again: a phased option, a fresh design, a seasonal reminder, or the part of the project that never got done. Emails go out in your name, I make the follow-up calls personally, and texts only go to people who've opted in.
Month two onward, the same system keeps working. Seasonal service reminders. Maintenance plan renewals. Announcements when you add a new service. Your list stops being a graveyard and starts bringing in work.
Send me the proposals that never closed and the past clients you haven't heard from. I'll handle everything else. You only pay if it works.
If I don't book at least 2% of your list as appointments in 30 days, you don't pay a cent.
How it works: "Your list" means contacts from the last 3 years with a valid phone or email, not counting current clients. Minimum 200 contacts. "Booked" means an appointment confirmed on your calendar. On a 300-contact list, that's at least 6 appointments.
These results are from my broader GrowthLocal work: speed-to-lead, ad optimization, and follow-up. Reactivation uses the same playbook on the list you already have.
Mike was paying for Google leads that converted at half the rate they should — and his existing customer database wasn't being worked. I rebuilt his ad strategy, speed-to-lead, and follow-up sequences. Within 30 days, $41K in new monthly revenue.
Inconsistent call volume made it impossible to keep Andrew's crew busy. I set up Google Guaranteed, emergency-focused ads, and quality lead filtering — plus pulled his past customer database into a structured follow-up flow. His phone hasn't stopped ringing.
"Liz took the time to understand our business before we even got on the call. She came prepared with specific recommendations — not a generic pitch. Completely different from every other agency I've talked to."
15 minutes. We look at your list together, and I show you what 2% means for your business. If I don't hit it in 30 days, you don't pay.
Book Your Free Reactivation Audit →